Celebrating its 40th anniversary, Japan’s famous apparel boutique BEAMS has newly opened a Tokyo flagship store in Shinjuku on April 28. BEAMS JAPAN aims to transmit the Japanese culture and fashion to the world, and the 5 floors each has a theme: first floor as “Maturi”祭 (Japanese products and coffee), “Koromo”衣 (Japanese Clothing), “Gan”眼 (Japanese taste), “Omomuki”趣 (Japanese Pop Culture), and “Takumi”匠 (Japanese Craft art).
Fashion conscious Kawaii Asia casts (from Tokyo Girl's Update), Funayama Kumiko (Kumikky), Hikari Shiina (Pikarin), and Saki Shiba(Shibasaki), have visited BEAMS JAPAN!
The 3 girls walked around the first floor as they entered the building. The first thing that went into their eyes was the main corner that displays items selected from each 47 prefectures, such as the mikan juice from Ehime. The 1st floor comprises a variety of goods from traditional to pop, and customers of all age and hobby can enjoy!
Pikarin was especially interested in the Gold “Straining Dog”! ↓
The “Straining Dog”series are recently becoming popular overseas, and the gold Shiba dog version is a limited item of BEAMS JAPAN. What a cute butt they have!
Kumikky spotted the coffee pot “Tsuki Usagi Jirushi Slim pot”, made by a craftsman of Noda Horo. This blue version is limited only to BEAMS JAPAN.
After enjoying the 1st floor, the three walked up to the fourth floor that holds the theme of “pop culture”. With a focus on showcasing works of Japanese artists, vintage consumer electronics, and books,
↑they also sell house plants with a sneaker as the flower pot,
↑cute and pop Kendama,
and dishes with a stylish design.
You will be able to see other unique items such as vintage stereo record players and stuffed animals with a removable eye!
When you have a chance visiting Shinjuku, take a look at BEAMS JAPAN where you can enjoy various aspects of Japan!
🍚🍚🍚Recommend BEAMS original menu by OpenRice😋🍴 Enjoy the delicacies in BEAMS JAPAN 🍚🍚🍚
OpenRice recommend Part 1: Sarutahiko Coffee
Specialty Coffee stand “Sarutahiko Coffee” is opened on 1F, offering limited edition “Japan Blend” coffee. You may enjoy inside of the store, or take-out with take-out window from 8:30 AM to 10:30 PM.
OpenRice Recommend No.2: Nikko Kanaya Hotel Craft Grill
Nikko Kanaya Hotel Craft Grill is produced by Kundo Koyama, general advisor to BEAMS “TEAM JAPAN”. Nikko Kanaya offers Japanese style western food, among them are "100 years Curry Rice", "Akagi beef steak rice bowl". Also offers the best selection of craft liquors from around Japan.